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Choose from 500 different sets of vocabulary marketing essentials chapter flashcards on quizlet. Students can turbo charge their studying via digital flashcards and other types of study apps, including tests and games. The first chapter introduces the marketing research process and discusses in details the scientific research approach and how to define the research problem. Chapter 11 management skills 237 types of management structure. Description marketing dynamics provides a comprehensive framework to learn about the concepts of marketing. Basic concepts of marketing simply put, marketing is managing.
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